SALES AND MARKETING SUPPORT

Major Accounts and Field Sales Teams

Our experienced national accounts team helps identify, qualify, convert and serve businesses in industries including, but not limited to, construction, medicine, education, training and relocation, that have a proven need for the WoodSpring Suites brand. Companies that qualify for national account status have employees and contractors that stay across a minimal geographic area and provide a minimum amount of revenue to WoodSpring Suites properties.

Strategic Digital Investment

WoodSpring.com is the online booking engine for our hotels, enabling visitors to make a reservation while learning more about the WoodSpring Suites experience. We actively communicate with current customers via a robust email marketing program. To reach consumers earlier in the hotel decision-making process, WoodSpring substantially invests in digital marketing via the major search engines and travel websites. Our robust review and online booking portal presence (TripAdvisor, Expedia, Yelp, etc.) expands the brand’s online reach even further.

Telephone Reservation System

Open 24 hours, our courteous representatives process reservations and handle guest inquiries. We have an inclusive reservation tracking system that allows us to listen to our customers and ensure that we are optimizing our guest service.

GDS Management

We use a sophisticated global distribution system which ensures our properties can be discovered by the widest variety of potential guests.

Social Media

The WoodSpring Suites Brand Marketing team maintains dialogues with guests on a variety of social media platforms (Facebook, Twitter, Google+/Places, Foursquare, Instagram, etc.) as part of their daily commitment to the brand. The platforms allow us to distribute information, recognize and respond to guest feedback and understand opportunities to improve the guest experience.

Local Marketing Support

By leveraging guest feedback through our review program and third-party review portals we are able to enhance our brand voice and communication strategy while finding new ways to raise awareness for WoodSpring Suites. We help individual property employees better position the guest experience while targeting guests who are likely to get the maximum benefit from our unique business proposition.

WoodSpring Suites Brand Marketing provides a comprehensive set of marketing tools and resources to help drive revenue, build brand awareness and ensure consistency across all properties. These materials include:

  • Property posters and signage that provide a welcoming, approachable look and feel that supports our brand’s position
  • A complete arsenal of collateral and marketing materials in a central, web-based library
  • E-mail templates, photography and wording suggestions for properties to initiate their own marketing campaigns
  • A forum for properties to dialogue with the brand marketing team to establish and extend best practices

Guest Survey and Reporting Tools

WoodSpring Suites distributes a comprehensive, annual survey to all current and former guests for completion. This helps our brand know who the guest is, why they are staying at WoodSpring Suites and how they got there. It also helps keep communication open between our brand and guests.

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